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CASE STUDY
Urban Bay is a new brand designed to speak to Generation Z and younger millennials. Urban Bay was built for urban self-expression on any adventure, on any campus, or on any street corner. They wanted a brand identity to match this goal.
SERVICES
Logo Design
Brand Identity
The Challenge
Not your average urban streetwear brand
Urban Bay was looking for a brand identity that would stand out and resonate with young adult men and women on the go. They wanted a logo that was simple and creative, while still being able to grab your attention walking down the street. The challenge was to create a unique identity in an industry that is overcrowded with companies trying to stand out themselves.
The Plan
The plan was to create a memorable and energetic brand for young adults to feel comfortable, but still stylish. We wanted to ensure we kept in mind the goal for uniqueness and youthfulness while being close to customers.
Brand Identity and Solutions
- Typography
- Brand Exploration
- Mission Exploration
- Brand Guidelines and Design System
The Results
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"BTB Studio has been an amazing partner in creating our brand identity. Kaela was extremely talented, professional, easy to work with and really cares about her studio's clients. We are so happy to have them as part of our brand launch. "
-
Keunta
,
URBAN BAY
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